Masterclass - Presentation Skills
Storytelling Methods
For Presentations
Master creating & giving presentations by applying 3 simple principles.  
Learn how in the live masterclass on 8 November at 2pm CET.
About this masterclass
In this 3 hour masterclass we'll cover why purposeful storytelling, narrative structure, and adapting to your audience are essential in order to get the outcome you're after with your presentations. We'll cover how to go about it and give you the tools you need so you can apply what you've learnt the very same day.
Why you should take this masterclass
Since the beginning of time, storytelling has been the way to pass on information and move people into action. Now more than ever, these skills are critical in the workplace. 

Whether it's for selling in your work, pitch an idea, presenting findings, processes, or something else, mastering the art of storytelling will ensure you not only create better presentations but also deliver them with impact, and achieve the outcome you're after.
Why you should take this masterclass
Since the beginning of time, storytelling has been the way to pass on information and move people into action. Now more than ever, these skills are critical in the workplace. Whether it's for selling in your work, pitch an idea, present findings, processes, or something else, mastering the art of storytelling will ensure you not only create better presentations but also deliver them with impact, and achieve the outcome you're after.
Who it's for
This masterclass is suitable for those who give presentations or present their work to colleagues and clients. It's primarily aimed at those at mid- to senior positions but can be taken by anyone who is looking to improve their presentation skills.
Who it's for
This masterclass is suitable for those who give presentations or present their work to colleagues and clients. It's primarily aimed at those at mid- to senior positions but can be taken by anyone who is looking to improve their presentation skills.
What you'll learn
Drawing on tried and tested storytelling principles and methods from film and fiction and applying them to UX design and business, this masterclass gives a practical walkthrough of why purposeful storytelling and narrative structure are essential when creating and giving presentations.

Coming out of this hands-on masterclass you’ll:
  • Understand the role of purposeful storytelling 
  • ​Know why it matters in business and for creating and giving presentations
  • ​Know what makes for a good story
  • ​Know how good storytelling relates to creating and giving presentations
  • ​Know how to apply storytelling principles and narrative structure to your presentations
  • ​Know how to adapt your presentation to your audience
Note that this is not a class focused on the visual aspect of presentations.
What you'll learn
Drawing on tried and tested storytelling principles and methods from film and fiction and applying them to UX design and business, this masterclass gives a practical walkthrough of why purposeful storytelling and narrative structure are essential when creating and giving presentations.

Coming out of this hands-on masterclass you’ll:
  • Understand the role of purposeful storytelling 
  • ​Know why it matters in business and for creating and giving presentations
  • ​Know what makes for a good story
  • ​Know how good storytelling relates to creating and giving presentations
  • ​Know how to apply storytelling principles and narrative structure to your presentations
  • ​Know how to adapt your presentation to your audience
Note that this is not a class focused on the visual aspect of presentations.
What you'll get
When you sign up for the masterclass you’ll get:
  • Masterclass given live over Zoom on 8 November 2pm CET
  • ​Q&A with Anna afterwards
  • ​Lifetime access to the masterclass online
  • ​All the materials and worksheets
  • ​A copy of Anna's book 'Storytelling in Design' (O'Reilly)
"The key to an effective presentation is not flashy slides - it's a well-told story"
Inc.com
How it works
This masterclass is given live over zoom and mixes theory with practice in a fun and engaging way.

Afterward, you'll get access to the masterclass on our online learning platform. This also applies if you can't attend the live masterclass, plus we'll send you a recording of that too. 
The online version of the class will be available 3 working days post the live masterclass. 

For the exercises, it's recommended that you work through a presentation related to your actual work. That way you get the most out of this masterclass. You are, however, welcome to use one of the sample case studies that we provide, if you so prefer.

Anna's Storytelling in Design book will be sent to you within 3 days after the live masterclass has been held (shipping times varies based on country of destination).
Who Runs This Masterclass
Meet your instructor Anna, a Sweden-based UX design leader and mum of two who has spent the majority of her 20+ year career in London. Anna has worked with a large variety of companies and brands, mostly in a freelance capacity but has earlier this year accepted the role as CXO of the London-based MarTech startup CreateTOTALLY. 

Besides being a CXO she also runs UX Fika - a coaching and educational business - and has spoken and run workshops at conferences such as SXSW, UX London, Websummit, UX Lisbon, Webbdagarna, and many more. She has also written a book for O’Reilly about Storytelling in Design.
FAQs
Here are some of the most asked questions.
If they don't answer your questions, then get in touch
I want to cancel
We offer a full refund up to 24 hours before the live masterclass. Just email us and we'll get it sorted.
I can't make the live class
That's ok. You'll get access to the class online 3 days after the online masterclass. It's the same, just without the live element and the Q&A. Learn more in 'How it works'.
I'm unhappy
If you attended the live masterclass we can no longer offer a refund. If you didn't attend the live class and have completed less than 30% of the online masterclass, then get in touch for a full refund.
8 November 2pm CET
Live masterclass with Q&A
Why You Should Sign Up
Here are are 3 reasons why you don't want to miss out on this masterclass
You'll learn to master presentations by
applying 3 key principles
During this masterclass, you'll learn three key principles that lie at the heart of creating and delivering impactful presentations that move people into action. 
You'll transform the way you approach,
create & give presentations
What you'll work through will change how you approach, create, and give presentations going forwards. You'll never look back. We're 99.9% sure of it.
You'll get lifetime access
to the masterclass
What we cover can be applied to any type of work that you need to present, and any type of presentation you need to give. And you have lifetime access to the online class.
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